Our Beginning. Our Blog. Your Brand.

April 15, 2011 2 comments

I used to sneeze every time I wore perfume.  My eyes would water, and I would sneeze.  It wasn’t really brand-specific either… I had this reaction to pretty much every fine fragrance I tried.  Why?  What ingredient

(ingredients) was causing this reaction?  Why can’t I smell great without the irritation?  Laura DiGirolamo, my dear friend and eventual business partner, experienced the same problems with her fragrances, and then some:  sneezing, headaches, nausea, and irritation.

Honestly, that’s how this whole thing started…

Why were we sneezing and crying when we put on our favorite fine fragrances?  The simple answer:  CHEMICALS.  Phthlates, Petrochemicals, Propylene Glycol, Silicone, Sulfates, Parabens. to name a few of the culprits specifically.  Traditional fragrances feature these chemicals prominently in their formulations, so we figured maybe we should just stay away from these products.  Easy enough I guess.

But wait…the beauty products we had been using for years contain chemicals that are probably giving us headaches and making us sneeze.  Really?!  Are there other by-products of these ingredients?  Are there more serious health risks here?  Yes and yes.  Phthlates have been linked to birth defects.  Parabens and sulfates are often flagged in Cancer research.  Petrochemicals are used to make things like explosives and pesticides.  Why are these things in our perfume?

So our personal curiosity turned into a professional crusade.  The story was no longer sneezing and headaches – it became much bigger and more important than that.  It became about HEALTH.  We were so passionate about the harmful effects of the harsh chemicals that poisoned our daily beauty routines that we were compelled to act.  Could we create a fragrance and beauty collection completely free of harsh chemicals and 100% Healthy, while delivering a sophisticated, luxurious scent in the process?  Why not?

The result – LAVANILA.  We are so incredibly proud to bring you the world’s premier 100% HEALTHY Collection of elegant, luxurious beauty products.  Completely free of Harsh Chemicals.  No Petrochemicals, Phthlates, Propylene Glycol, Mineral Oils, Silicone, Synthetic Dyes, Sulfates, or Parabens.  Instead of using harsh chemicals, we packed our products with immune-supporting botanicals, anti-oxidants, pure essential oils, and 30 essential vitamins, minerals, and amino acids.

So as long as we are fortunate enough to do so, we’ll create HEALTHY products for you to enjoy.  The only thing we ask in return is that you help us SPREAD THE HEALTH!!

We’re going to continue to use this space to tell you about product launches, promotions, philanthropic efforts, industry news, and personal triumphs.  We look forward to our HEALTHY journey together…

Naturally yours,

Danielle Raynor & Laura DiGirolamo

Founders of Lavanila Laboratories

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